{"product_id":"virality-contagion-theory-in-the-age-of-networks-paperback","title":"Virality: Contagion Theory in the Age of Networks - Paperback","description":"\u003cp\u003eby \u003cb\u003eTony D. Sampson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, \u003ci\u003eVirality\u003c\/i\u003e does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates.\u003c\/p\u003e \u003cp\u003eSampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over \u003ci\u003etoo much connectivity\u003c\/i\u003e, such as problems of global financial crisis and terrorism. Sampson's \"virality\" is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde's microsociology and subsequently recognized in Gilles Deleuze's ontological worldview.\u003c\/p\u003e \u003cp\u003eAccording to Sampson, the reliance on representational thinking to explain the social behavior of networking-including that engaged in by nonhumans such as computers-allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTony D. Sampson is senior lecturer and researcher in the School of Arts and Digital Industries at the University of East London.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 248\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.4 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 26, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42722549661759,"sku":"9780816670055","price":60.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/7839a560463fb735f00284f0cb0aaedd.webp?v=1765096132","url":"https:\/\/dhlswag.com\/products\/virality-contagion-theory-in-the-age-of-networks-paperback","provider":"BBB","version":"1.0","type":"link"}