by Ken Huang (Author), Youwei Yang (Author), Fan Zhang (Author)
Web3 is a new frontier of internet architecture emphasizing decentralization and user control. This text for MBA students and industry professionals explores key Web3 concepts, starting from foundational principles and moving to advanced topics like blockchain, smart contracts, tokenomics, and DeFi. The book takes a clear, practical approach to demystify the tech behind NFTs and DAOs as well as the complex regulatory landscape. It confronts challenges of blockchain scalability, a barrier to mainstream adoption of this transformative technology, and examines smart contracts and the growing ecosystem leveraging their potential. The book also explains the nuances of tokenomics, a vital element underpinning Web3's new economic model. This book is ideal for readers seeking to stay on top of emerging trends in the digital economy.