Welcome to the Creative Age: Bananas, Business and the Death of Marketing - Hardcover

by Mark Earls (Author)

"The Death of Marketing" bietet ein neues, revolution?res Konzept mit frischen Ideen f?r den Gesch?ftsbetrieb im 21. Jahrhundert.

Dieses Buch l?utet eine neue ?ra der Kreativit?t im Gesch?ftsleben ein: Durch eine F?lle neuer Ideen und Praktiken wird sich der Gesch?ftsablauf drastisch ver?ndern (und verbessern).

Jetzt heisst es: Welche neuen Ideen gibt es, und wie werden sie am Arbeitsplatz umgesetzt. Welche der "alten Z?pfe" soll man abschneiden, und welche der althergebrachten Methoden beibehalten.

Der Band gibt hierzu einen ?berblick ?ber das Marketing-Zeitalter - von der Vergangenheit zur Gegenwart und hin zur Zukunft.

Er st?tzt sich dabei auf Erkenntnisse der Soziologie und Psychologie.

Klar, verst?ndlich und ohne Fachjargon.

Praxisnah und leicht umsetzbar.

Der Autor geh?rt zu den Spitzenplanern in der Marketingbranche und arbeitet f?r eine der f?hrenden Werbeagenturen Gro britanniens - Ogilvy and Mather.

Front Jacket

This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations.

An online bulletin board allows you to share your own experiences and debate with other readers: www.deathofmarketing.com

Back Jacket

The rules and principles that have governed business for half a century are dead; what matters now, more than anything else, is creativity and ideas. In a thought-provoking look at the death of 'old' marketing, Mark Earls explores this sea change and shows how the new philosophy can be used to solve traditional marketing problems. He also provides detailed guidance for building an organization for which employees will choose to work - one within which creativity and ideas can flourish.

'This is the book Naomi Klein should have written. Mark Earls affectionately dissects the madness of modern marketing but at the same time understands why it really matters.' Dominic Mills, Editorial Director, Campaign Magazine

'Mark tears up a lot of what we are secure and familiar with (fundamental notions such as "brand" and "consumer-orientation", for instance), and, while giving us some of the new building blocks, he asks as many questions about the way forward without these familiar handrails, as he offers answers.' From the Foreword by Adam Morgan, Director of EatBigFish and author of best-selling Eating the Big Fish

'If the only thing you do is throw out your mission statement and grasp hold of a "purpose-idea" you will have a great return on your investment in Mark Earls' book.' Kevin Thomson, author of best-selling Emotional Capital and President of MCA Communicate

'Anyone who has ever challenged the shibboleths and practices of late twentieth century Marketing - especially the holy grail of "consumer insight" self-servingly invented by the Market Research industry - should read Mark Earls' comprehensive and tightly argued critique. Not only does it give us a rationale for not doing it like that any more (3 cheers!) but it also offers a passionate book full of creative ways to do it differently and more productively (300 cheers!).' Virginia Valentine, author, and Founder of Semiotic Solutions

'There are many who will doubtless want to see Mark Earls burned at the nearest stake for suggesting that marketing is not the all-seeing, all-healing deity in which they believe. Enjoy your martyrdom, Mark. Truth is on your side.' Jon Steel, author of best-selling Truth, Lies & Advertising - The Art of Account Planning

Author Biography

MARK EARLS is Executive Group Planning Director at Ogilvy London - the UK's largest communications group. Prior to this, he worked at St. Luke's and a number of other London Ad agencies.

Mark is a frequent public speaker and has presented papers on his field of expertise around the world and judged a number of awards competitions. He edited the 1999 APG Creative Planning Awards case studies. He has been vice chair of the UK Account Planning Group and sat on the DTI Foresight Panel for Information, Technology and Communication.

Andrew Jaffe, chair of the US Clio Awards described to Mark as 'one of the London Advertising scene's foremost contrarians'.

Mark lives in North London but dreams of tight lines, off-drives and sunnier climes.