{"product_id":"what-makes-a-passenger-ship-a-legend-paperback","title":"What makes a Passenger Ship a Legend - Paperback","description":"\u003cp\u003eby \u003cb\u003eAndrew Coggins  Jr.\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn Cruising's ten million-passenger plus, multi- billion dollar, transnational world, ships entering the market must woo the public imagination in order to compete. Ships that do so, become legends. What do they possess that others don't? A Grounded Theory Approach, Delphi Exercise, and worldwide electronic survey are used to create a model and identify legendary ships. Factor Analysis distills identified tangible and intangible properties into four composite factors of Attractiveness, Significance, Power, \u0026amp; Competitive Advantage. Significantly, no modern cruise ships were among the top legends; save Queen Mary 2, built, marketed, and viewed as an ocean liner; indicating that the public views ocean liners and cruise ships as distinct entities. Seeing legendary ships, \"grand hotels of the sea,\" as extensions of other hospitality \u0026amp; tourism legends, this book will be useful to hospitality, marketing, and communications professionals; maritime historians; architecture \u0026amp; transportation enthusiasts; and anyone else interested in a unique blending of qualitative and quantitative research.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 388\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.86 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 22, 2009\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42729945432127,"sku":"9783639143850","price":147.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/18c1a6dad71ff281763320bbab80bcef.webp?v=1765124211","url":"https:\/\/dhlswag.com\/products\/what-makes-a-passenger-ship-a-legend-paperback","provider":"BBB","version":"1.0","type":"link"}