{"product_id":"why-fonts-matter-paperback","title":"Why Fonts Matter - Paperback","description":"\u003cp\u003eby \u003cb\u003eSarah Hyndman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTake a look at the experiences and associations typeface evokes.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They're hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and reveal their users' personalities. \u003cp\u003e\u003c\/p\u003eGraphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; \u003ci\u003eWhy Fonts Matter\u003c\/i\u003e synthesizes Hyndman's 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 144\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.6 x 7.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":42701207994431,"sku":"9781584236313","price":35.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0105\/8226\/1823\/files\/1908b365dd23b1935690473d7c353c37.webp?v=1765019753","url":"https:\/\/dhlswag.com\/products\/why-fonts-matter-paperback","provider":"BBB","version":"1.0","type":"link"}